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Tuesday, September 25, 2007
Deadly For Sale By Owner Pitfalls
Perhaps the best way to share the benefits of my FSBO system is to show how the system helps you overcome the "Seven Deadly Pitfalls" of selling your home yourself.Deadly Pitfall No. 1 - Buyers who are not in the financial position to buy your home.There are tons of horror stories out there among homeowners who have tried to sell their own home only to have a buyer tie up their home for 3 to 6 months trying to get a loan.How My FSBO System addresses this Pitfall:Any one can view your home during a scheduled public open house. As a "For Sale By Owner", Open Houses are one of the best ways for you to market your home. But you should not accept contracts or schedule private showings with just anyone. My FSBO system is designed to make sure that anyone who is interested in buying your home is pre-approved for a loan before you are asked to schedule a private showing. The system actually helps truly interested buyers to quickly & easily determine what they can and cannot afford. Therefore, you will only be privately showing your home to truly interested, pre-approved buyers. An added "security" benefit is that you will not be allowing any strangers into your home during private showings.Deadly Pitfall No. 2 - Watch out for the bargain hunters.As a "For Sale By Owner" you are a prime target of bargain hunters who will try to high-pressure you into taking offers far below market value. They are, normally, excellent buyers who either pay cash for your home or have large down payments. Do not let the dollar $$ signs intimidate you. Stick to your guns.How My FSBO System addresses this Pitfall:During your free, no obligation consultation, you will get a good idea of your home's fair market value. You will also know what other reasonable sales opportunities may be yours to take advantage of, thus knowing your options and what may net you the most money for you at the closing table. Most importantly, you will be able to have a contingency plan in your back pocket if you are not receiving the best offers.Deadly Pitfall No. 3 - Pricing your Home Too Low Or Too High!Many homeowners get greedy and grossly over price their homes. This destroys the marketability of a home. Do not rely on rumors or what your neighbor said. Sellers often exaggerate their sale price to "save face". At the other end of the spectrum, some homeowners price their homes too low. They fail to get the fair price for their home.How My FSBO System addresses this Pitfall:While there are some great resources available on this website, I can best review sound marketing and pricing strategies for you in person. All of what I share with you will be based on current market conditions including the sales of comparable homes in your neighborhood and active homes for sale in your projected selling price range… i.e.…. your current competition for buyers. We can review what your best pricing and marketing strategies are for selling your home for "Top Dollar."Deadly Pitfall No. 4 - Watch out for the Stalkers.These are dishonest people who come through your home to see what they can come back to steal at a later time, when you are not home. They will appear to be very legitimate buyers.How My FSBO System addresses this Pitfall:My FSBO system is designed to make sure that anyone who gets a private showing of your home is pre-approved for a loan. This means that their name, address and other information are on file. For public open houses I provide a guest information sheet for you. Always ask to see the potential buyers' driver licenses. If they refuse, do not let them into your home. Explain the reason you want to see their driver licenses. If they are legitimate buyers, they will be more than happy to show you them. Write their names and drivers license numbers down. If their driver's license number is also their social security number, you can at least get their address & phone number. This could mean the difference of being safe or being robbed. If you are not firm in this step, it could cost you!Deadly Pitfall No. 5 - Buyers Seeking The Realtor's Commission - Just Like YouBe prepared for buyers who make you an offer, to knock off an amount equal to a real estate commission. This will come right off the top before they start to negotiate with you. Buyers who look at homes for sale by the owner know the seller is trying to save the real estate commission. Decide how you intend to handle this problem ahead of time. A home is worth only so much, regardless of who sells it!How My FSBO System addresses this Pitfall:The most important thing for most sellers is to net the most amount of money possible. The most important thing for most buyers is to get the best deal they possibly can on a home they like. During our consultation, we will review several selling strategies and buying strategies. You will be much better prepared for various potential situations and you can choose the strategies that best work for you.Deadly Pitfall No. 6 - Phone Calls Late At Night And Very Early In The Morning.Potential buyers are only concerned about one thing: their own needs. They will try to pressure you into showings at times that are convenient for them, but may be very inconvenient for you. Don't be so anxious that you let them control you. Be friendly and kind, but be firm. If they are really interested in looking at your home, they will be accommodating. Experience has shown that the high pressure, pushy buyers are the ones that are the time wasters.How My FSBO System addresses this Pitfall:One of the things that seller's selling their home "By Owner" hate most are phone calls from curious people who have no intention of buying their house and calls from realtors who seem to be most interested in "getting a listing" than they are in selling your house. I provide a free 1-800 phone service that helps you avoid annoying phone calls and provides interested people the information they are seeking about the house 24 hours a day… seven days a week. It can also provide them with the time and date of the next public open house as well as information on how to schedule a private showing of your home… and this all happens while you go-on about your life without unwanted interruptions or disturbances. There are other benefits to this 24/7 service that are just too numerous to mention here, but can be discussed during your free consultation. To hear a sample of this message, please call 1-888-302-4480 ext 77. Deadly Pitfall No. 7 - Spending Too Much Money Marketing Your HomeDo not spend the money you are trying to save, on display ads placed among the traditional real estate companies' ads. Studies have shown that owners who sell their own home and place ads in the classified section under "homes for sale" will get five times more calls than those who run ads in the display section (including traditional real estate companies). Be creative in your marketing. Look to other industries, which use good marketing, to pattern your marketing after. Don't be afraid to be different